German manufacture of machine tools
Official Gildemeister AG concern representative in Russia and CIS. Gildemeister AG the biggest German manufacture of machine tools. Occupies almost 20% of metal equipment market.
- To decrease costs of attracting new clients due to improving the quality of service
- To elaborate development strategy as well as marketing plan, budget, regional offices and dealers.
- To increase sales not less than 30% a year.
- To optimize organizational structure.
- To elaborate CRM-system
- To organize Hotline-system
- To increase planning horizon and to improve accuracy of planning as well as operational costs and service profit
- Turnover increasing in 1,8 times for 1,5 years
- The spare parts delivery time was decreased for 30%, new employees were recruited and trained response time for client demand were decreased.
- The network of custom service developing in Russia and CIS, agreements and responsibilities define with distributors.
- The work effectiveness was increased, BAAN (analog SAP) was implemented, the service profit was increased as well.
- The common standards and rules of concern Gildemester were drawn up, integration of Russian representatives in the concern global service network.